A British Entrepreneur in America

Sales – My Philosophy Part 1

 

Children are the best sales people!  Just watch a five year old 'close' I will use traditional sales terminology for explanation purposes only) Mum, Dad, Uncle, Aunt or anyone that matter and get that ice cream15 minutes before dinner!  Children are focused, relentless and totally aware of just what buttons to push in order to achieve their objective.  They are fully tuned in to the emotional state of their 'prospect' and have an uncanny and instinctive awareness of timing.

The above is exactly how our house ended up with some extra pets – we already have three dogs and a cat, but now have a fourth dog, two more cats, a fish, two amphibious frogs and a pet snake!!!!

You see, children have no fear, no pre conceived ideas and see everything as a giant game, one where there is no 'winning' or 'losing', just one of constant trying and trying again if the result is not what they want. this is why a child's mind is so receptive to information and seeing how quickly my daughter picked up sentences of the Spanish language at the age of four, is a prime example of how easy they are to teach, but their 'sales' skills are already inbuilt.

If you went way back in time, mankind had an inbuilt survival mechanism and part of this mechanism was the instinctive ability to find shelter and food.  After this, came the skills of trading with one another to further ensure survival and to enhance possessions. Again, these 'trading' skills were instinctive as there were no schools around to teach.

Today, you can go to any part of the world and locate any street market and look at the locals selling their goods, or go to a garage or car boot sale and look at the usually reserved Mothers and Fathers passionately selling their possessions. What is common amongst these people is that none of them would have had a formal day's sales training in their lives!

The first thing I say to anyone in my training is that I am not here to teach you how to sell, as you already know how to.  My job is to show you how to remember.

Part two to follow…

~Neil

Sales

 

As I am about to start a period of intense sales training, I am going to change the focus of this Blog to support it. So I will reveal some of my 'secrets' to sales success and more importantly, dispel some of the myths and downright total bullshit regarding 'how to sell'.

Personally, I have sold successfully for over half of my life and I still sell at the front line today – selling door to door on the streets of England and in the boardrooms of the worlds leading Multinational corporations and I can tell you that I have never 'closed' a sale in my life.  Before you all go crazy and tell me that therefore I have not made a sale, let's take 'closing' in it's traditional definition.  If you have to close a sale, then you have failed to sell correctly.  A good presentation, delivered on the back of a solid understanding of your prospects business and CLEARLY articulating that grossly overused word 'value' (we will stay with it for the moment), will result in a sale.

What I cannot understand is why the whole sales process is made so complicated and I am going to outline exactly how simple it is, if of course, you follow the rules.  I make one promise to each and every sales person I train – if you follow my process 100% and I will guarantee you success.  Follow it 90% and I wont even guarantee you 20%!

A final word on 'closing'.  For you die hard sales trainers and students out there, who are hooked on traditional sales terminology, the 'closing' process occurs each and every time you open your mouth!

When I talk about selling, I am not in any way talking about straightforward discounting or what is called 'Cost Leadership Selling' – anyone can do that, what I am talking about is getting a fair price in relation to the value you are providing to your customer.

~Neil

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